What’s The Point?

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2nd July 2008: O2 today announced that it has negotiated Ireland’s first ever music venue naming rights deal with Live Nation, one of the biggest live entertainment promoters in the world, at the redeveloped Point Theatre in Dublin’s Docklands.   The new venue, to be renamed The O2, represents a significant investment by O2 and Live Nation over a multi-year term in what is a unique marketing partnership.  The O2 opens its doors to the public in December 2008.